A suitable marketing plan for a football club Coursework

A adapted merchandise plan for a football game club - Coursework ExampleThe article takes a deeper look at the football club of Hapoel Petach Tikva that was founded in the year 1935 in the town of Petach Tikva in Israel. During the phase of 1950s and 1960s, the football club won various noteworthy championships such as Israeli Championships and State Cup and the peak was considered as the most flourishing phase of success for them. The home ground of Hapoel Petach Tikva is HaMoshava Stadium which was recently exposed at the end of 2011 replacing Petach Tikva Muncipal Stadium as the home ground of the football team. The recently construct stadium i.e. HaMoshava Stadium which the club has started to use from this season is possessed by the city authorities of Petach Tikva and not by the club itself. The capacity for the attendances of HaMoshava Stadium is 12500. During the phase of 1950s and 1960s, football became the most renowned local anesthetic sport in Israel. There lie cert ain basic features that dominated football in Israel after the establishment of the state in the year 1948. The basic features that dominated football in Israel were both political and nationalistic. The local sport of Israel i.e. football fell under the sponsorships of three political centres or federations such as Hapoel, Maccabi and Beitar. The influences of these federations were noteworthy towards the local football clubs. The Israeli Football Association (IFA) controlled and monitored the beautiful game of soccer by these federations. The concept of sports marketing comprises certain activities that are mainly designed to meet with various requirements of the sports consumers. In set up to comply with the various requirements of the sports consumers broadly concerning the sport spectators, an effective marketing plan is very much undeniable for any sports organisation or any sporting club (Morgan & Summers, 2005). The report aims to deliver an adequate marketing plan for Ha poel Petach Tikva in order to raise their number of attendances to a significant level. Moreover, the marketing plan to a fault includes certain marketing strategies for its successful execution. In the report, there are several areas where the marketing plan intends to digest upon. The several areas include the evaluation of the market environment, attendance purposes, complete analysis of the market segments, recognising target markets and disparate implications of marketing mix strategies. An Assessment of the Market Environment of Hapoel Petach Tik