Sunday, November 24, 2019

John Marshall and his influence on the supreme court essays

John Marshall and his influence on the supreme court essays John Marshall had a significant impact on the development of the Supreme Court during his term as Chief Justice. Many of the cases he worked on helped to define the Constitution, and also many laws. They set precedent for the Supreme Court laws and customs still followed today. However his obvious political conflict with Thomas Jefferson and the opinions of his colleagues regarding his court decisions caused him to be severely criticized throughout his judicial career. John Marshall was born to well educated parents in Prince William County, Virginia and was the oldest of fifteen children. In the American Revolution, he served as an officer from 1775-1781. Marshall served in the Virginia House of Delegates on and off from 1782-1790 and also from 1795-1796. President George Washington offered him several political positions, but unfortunately financial problems prevented him from accepting office in any of them. Before his days with the Supreme Court, Marshall served several terms in the state assembly and the executive council. He also helped to ratify the Constitution and was involved in the infamous XYZ Affair. After his work with the XYZ Affair, John Marshall had gained immense popularity and also the sufficient funds to pay off his mortgage debt. He served in political offices until he went to the Supreme Court. Shortly after declining a nomination from President John Adams in 1800 for Secretary of War, Marshall agreed to become Secretary of State. The next year he was chosen by President Adams to become Chief Justice on January 20, 1801. This was undoubtedly the most important presidential act of President John Adams, given the incredible imprint left by Marshall on the American Supreme Court. Ironically, his first act as Chief Justice was administering the presidential oath to Thomas Jefferson, who was his political rival as well as his cousin. However, President Jefferson did experience feelings of relief at the fact ...

Thursday, November 21, 2019

Chart of Accounts for Health Care Organizations Essay

Chart of Accounts for Health Care Organizations - Essay Example A number of healthcare services including hospice, emergency care, outpatient surgeries, long-term home care, pharmacies and rehabilitation services among many others. Formed through a merger of Samaritan Health System and Lutheran Health Systems in 1999, the company has grown rapidly and currently boasts of assets worth $6.4 Billion (Piland, Glass & Center for Research in Ambulatory Health Care Administration, 1999). Banner Health has an efficient structure that has continued to portray its readiness to face the dynamic nature of the industry. The network continues to position itself strategically in the provision of healthcare services thereby making itself ready to offer its services in the next decade. Key among such strategies is the expansion of its network coupled with its diversification plan. As explained earlier, the company has expanded from Phoenix in Arizona to have more than twenty outlets in several other states. Such is an effective strategy the network employs in ens uring that it reaches as many Americans as possible. Health care is a basic need in any economy; the company, therefore, grows its network thereby enhancing the accessibility of its services throughout the nation. The same is the case with the diversification of the network. Banner Health offers a number of services including pharmacy, hospice, rehabilitation services, laboratory services and hospital care among many others. Demand for health care services is dynamic given the changing lifestyle in the contemporary society. The next decade promises further changes a feature that requires the services providers to streamline their capabilities. Banner health portrays the dynamism capable of handling the demands for health care service in the future. Emergency services are vital in ensuring that the company handles the demand for emergency services. The same is the case with hospice and home care among the many other services.

Wednesday, November 20, 2019

The American Frontier Assignment Example | Topics and Well Written Essays - 750 words

The American Frontier - Assignment Example These settlers and the Native Americans were mythologized in terms of their cultures and economic activities. In this mythological era, the white settlers got two opportunities; to practice slavery and extend their ranches and farm lands. Most Southerners were whites who had settled earlier to cultivate land and mine precious metals for economic gains. Historical studies reveal that the Southerners created a myth which justified that the uncivilized black slaves were meant to labor for the white planters since the white communities catered for the needs of the so-called inferior beings. In addition, they claimed that both societies lived happily and in an orderly manner since everyone knew their social positions in the community. With the aid of this myth, the white settlers had the opportunity to exploit the cheap slave labour and exercise powers over the blacks (Slatta, 2010). Another prominent mythological belief is that the ranchers needed to secure large tracts of land in order to pursue their livelihood. The myth justified that the extensive tracts of land were to be made available for commercial farming for the ranchers. They claimed that the produce from the ranches supported them and the loyal black slaves, as well. Most arguments made by the mythologized settlers were based on the ideology that as far as they are benefiting in the New World, no law was to be made to remove such benefits. Some of the beliefs about ranching may include; ranchers would protect the land, livestock benefits the wildlife, public lands support the rancher, rangeland would stay healthy if were grazed, and more (Slatta, 2010). In other words, the ranchers didn’t consider the environmental impact of extending ranches such as imbalance of the ecosystems and climatic changes. Instead, they used that opportunity to enrich themselves with many herds of cattle at the expe nse of environment. As stated earlier, the closing of the American

Sunday, November 17, 2019

Essay question about documentary film Example | Topics and Well Written Essays - 500 words

Question about documentary film - Essay Example Establishing the truth was not the purpose. Capturing the Friedmans was shown as realistic and transparent In what ways does Jarecki’s representation of the â€Å"documentary impulse† reverberate with Tom Gunning’s definition? (agree) Jarecki's creating a document from a group of facts corresponds with Gunn's definition. Jarecki's document doesn't show his viewer many direct facts other than lawyer repeating Mr Friedman's confession once he is in prison of getting "excited being by the four year old". We are witness to the young man who said he was hypnotized before confessing. In both men's definition, the viewer is the onlooker. In discretionary moments were displayed but they were explained verbally. It is difficult to believe that the rest of the family knew nothing was going on for so many years. There were moments of high emotions with some embarrassment. What does Capturing the Friedmans tell us about documentary impulses that Gunning doesn’t? (diff erent) Capturing the Friedmans was a soul searching verbal diary of one boy of the video history of he and his family while growing up. There was no visible proof in the film of any in discretionary acts. Facts can be created or implied from a set of videos, and then later proved otherwise. There were no actual facts which came from the documentary impulse of Jarecki.

Friday, November 15, 2019

Indivdual Differences In Pain Tolerance Psychology Essay

Indivdual Differences In Pain Tolerance Psychology Essay It is generally agreed that the perception of pain does not only depend on the noxious input, but also on a variety of psychological variables including an individuals emotional state. The amygdala is one area of the brain linked with the regulation of both emotion and pain (Lapate, Lee, Salomons, van Reekum, Grieschar Davidson, 2012). This region has also been implicated in trait aggression and the act of cursing. The current study aimed to expand on previous work looking into the hypoalgesic effect of swearing on pain (Stephens, Atkins and Kingston, 2009; Stephens Umland 2011) whilst also examining the role of trait aggression and gender. Participants consisted of 50 students from the University of Central Lancashire. They took part in two cold pressor task trials whilst either cursing or repeating the word chair. They also completed the Trait Aggression Questionnaire (Buss Perry, 1992). Physiological readings of heart rate and systolic/diastolic blood pressure were taken along with cold pressor latency. It was found that swearing had no impact on pain tolerance and there were no differences in physiological reading between any of the conditions. However, the results showed that both males and females who scored high on the trait aggression questionnaire could withstand the cold pressor task for longer than those low in trait aggression. Males also lasted longer on the cold pressor task than females across both the swearing and non-swearing conditions. The lack of findings with regards to swearing could be due to the manner in which participants were asked to curse. Despite this, the findings do support the idea that individual differences need to be taken into account when studying pain and when dealing with pain in the clinical population. Physical pain has been subject to vast amounts of research across various disciplines. From an evolutionary point of view, pain serves an important purpose. For example, it motivates action to escape or avoid noxious stimuli (Ploghaus, Tracey, Gati, Clare, Menon, Matthews, Nicholas Rawlins, 1999). The more that is discovered about the physiological and psychological processes involved in the perception of pain, the more complex it has become (Ogden, 2007). Traditionally, the main body of research into pain has been on the pharmacological control of pain and has been focused on the spinal cord processes of pain relief. As more is being learnt about the different types of pain modality systems it is becoming clearer that pharmacology is not the only way to manipulate these mechanisms (Villemure Bushnell, 2002). More recent evidence has been provided using neuroimaging as a means to further explore these mechanisms. Functional neuroimaging has shown that certain areas of the brain are activated when pain is experienced. These include the thalamus, somatosensory and prefrontal cortices and the anterior cingulate cortex (Ploghaus et al, 1999). However, recent research on pain has focussed more on the role that emotions play in pain regulation. The current view is of pain is much more multidimensional. This means the perception of pain does not necessarily depend on the level of noxious input; rather it is heavily influenced by many psychological variables (Wiech Tracey, 2009). The emotional dimension of pain is further supported by findings that show a large percentage of neurons in the medial thalamus that respond to noxious stimuli applied directly to the skin are changeable depending on the motivational and affective state of the animal (Price, 2002 cited in Wickens, 2009). Therefore it is necessary to study other areas of the brain in relation to pain. More and more research is showing that the amygdala may play an important role in the integration of affective regulation and pain perception (Lapate, Lee, Salomons, van Reekum, Grieschar Davidson, 2012). Using a combination of behavioural, physiological and neuroimaging methods (Lapate et al. (2012) demonstrated that both pain and emotion regulation are reflected in amygdala function. Other recent studies have also focused on the influence emotions have on pain. For example, Godinho,  Magnin,  Frot,  Perche   Garcia-Larrea (2006) demonstrated that empathy with other peoples suffering increased a participants own reported pain intensity. In addition, De Wied and Verbaten (2001) conducted a study looking at the effect positive and negative pictures would have on participants pain tolerance. They found that participants viewing the positive pictures prior to the task could withstand pain for longer than participants viewing the negative pictures before the task. With regards t o negative emotions it has been found that inducing anger or sadness (Rainville, Bao Chrà ©tien, 2005) or a depressed mood (Berna, Leknes, Holmes, Edwards, Goodwin Tracey, 2010) in healthy participants increases pain intensity and leads to individuals rating pain as more unpleasant than if these negative emotions had not been induced. Given that emotions are linked to the effects of pain, research has also explored the role they play in its regulation. For example recent research has looked at the effects of swearing on pain tolerance. The use of taboo words, or swearing, is a prominent yet understudied part of human language (Van Lancker Cummings, 1999) which is used across all cultures (Pinker, 2007). Swearing can be used as a means to express emotion, particularly negative. The primary meanings of offensive words are connotative (Jay Janschewitz, 2008) rather than denotative meaning they have an emotional feeling distinct from the actual meaning of the word. As soon as a child learns to speak, they learn to curse. Children learn that cursing is a form of coping with stress and it has been hypothesised that being punished for cursing as a child can lead to the words holding a negative emotional connotation for the user (Jay, King Duncan, 2006). Therefore it is important to explore how swear words effect emotions compared to normal language. It has been suggested that the connotations and denotations of words are actually processed and stored in different parts of the brain, with denotation being primarily dealt with in the neocortex of the left hemisphere and connotation being processed across connections between the neocortex and the limbic system in the right hemisphere (Pinker, 2007). Interestingly it appears that the neuropathology of swearing is distinct from the main language areas of the brain. This can be seen in cases of severely aphasic patients where cursing is done with almost perfect articulation in comparison to the patients disabilities in other areas of language and speech (Van Lancker Cummings, 1999). It has also been found that for patients suffering from coprolalia (the obscene linguistic outbursts of Gilles de la Tourettes syndrome) the symptoms are the same (although culturally specific taboos) in different languages which is evidence to support the act of cursing as having a neurobiological basis (Pinker, 2007). The amygdala has also been implicated in swearing with neuroimaging studies showing increased activation in this area of the brain on hearing/saying taboo words (Jay, 2000). However, despite swearing being common in both clinical and non-clinical populations, it is a relatively neglected area of study. This may be due partly to a universal negative reaction to profanity (Van Lancker Cummings, 1999). In particular it is surprising that swearing as a response to pain has received such little attention in the scientific community. To date there appears to be only two studies in the area of swearing as a response to pain, both of which were conducted by Dr Richard Stephens (Stephens, Atkins and Kingston, 2009Stephens, et al. 2009; Stephens Umland 2011).In the first of these studies Stephens et al. (2009) looked at swearing as a response to pain by asking participants to submerge their hand in freezing cold ice water (the cold pressor task). They hypothesised that swearing would be a maladaptive response to pain. In total 67 participants took part in a swearing and non-swearing trial. In the swearing trial they were asked to repeat a swear word they would use if in pain and in the non-swearing trial they were asked what word they could use for a table. Stephens took heart rate readings as well as using a perceived pain scale. In this study he found that swearing increased cold pressor latency (i.e. the time that they could keep their hand in the ice water), lowered pain perception and was accompanied by an incr eased heart rate. The increased heart rate is indicative of sympathetic nervous system activation, or the fight or flight response. As this study included both male and female participants the element of gender based differences in pain tolerance had to be considered. While this is a physical difference, the emotional effect of swearing for males compared to females could affect pain tolerance. The main gender difference with regard to pain tolerance found in Stephens et al.s (2009) study was that males could withstand the cold pressor task for longer than females. Women have been found to show greater sensitivity to experimentally induceds pain than men (Riley, Robinson, Wise, Myers Fillingim, 1998) although a review of studies conducted over the past ten years looking at pain and gender suggests that pain tolerance is the only measure in which there is significant difference between males and females during the cold pressor task (Racinea, Tousignant-La ¬Ã¢â‚¬Å¡ammec, Kloda, Dione, Dupuis Choinià ¨re, 2012). Other gender differences in the study by Stephens et al. (2009) were observed with females having a greater reduction in perceived pain and a greater increase in heart rate during the swearing condition. This could be due to gender differences in swearing. For example, it has been found that females perceive more power in swear words than males (Dewaele, 2004). It has also been found that although swearing frequency is similar across both genders, males tend to be more offensive than females (Jay Janschewitz, 2008). There have also been inconsistent results in studies looking at physiological responses to pain in men and women. Maixner and Humphrey (1993) found that women responded to pain with an increased heart rate, as shown in Stephens et al. (2009), and men responded to pain with an increase in blood pressure. However a more recent study conducted by alAbsi, Peterson and Wittmers (2002) found a relationship between blood pressure and pain perception only amongst their female participants whilst other studies have found no evidence of gender differences when looking at the blood pressure/pain relationship (Helfer McCubbin, 2001; Poudevigne, OConner Pasley, 2002). These gender differences could go some way to explain why swearing has the different effects on pain perception and physiological responses.In a second study conducted by Ste phens Umland (2011) replicated earlier findings in a second study on 71 participants. , most of the results from the first study were replicated. Participants were able to keep their hand in the cold water for longer if they were swearing, and heart rate was also increased. With regards toHowever, when they looked at gender differences they found males lasted longer during the cold pressor task than females as before but this time there was no dramatic change in heart rate for the female participants. One possible reason for swearing being an effective response to pain is that it could activate part of the brain known as the Rage Circuit. This is an evolutionary response in mammals which goes from part of the amygdala, through the hypothalamus then into the midbrain. It is like a sudden reflex response to pain or frustration. When this happens the rage circuit triggers the parts of the brain connected with negative emotion including words with a strong emotional connotation such as swearing (Pinker, 2007). Indeed, Stephens et al. (2009) suggested that swearing may be effective due to it inducing a negative emotion despite previous research suggesting that negative emotion actually decreases pain tolerance and increases pain perception (Berna et al., 2010; De Wied Verbaten, 2001; Rainville et al., 2005). It should be noted however that such research tends to consider the emotional state prior to the experience of pain rather than the emotional response to noxious stimuli (Rainvil le, Bao Chrà ©tien, 2005). Another explanation for the hypoalgesic effect of swearing could be the role of the amygdala in the fight or flight response. The central nucleus of the pathway projects to the hypothalamus which then triggers the sympathetic nervous system resulting in the fight or flight response of raised heart rate and blood pressure (Wickens, 2009). This response can be activated by a number of different stimuli; including pain and can increase pain tolerance and decrease the perception of pain. Further activation of the amygdala, such as through swearing, may increase physiological reactions further resulting in this mechanism being even more effective against pain. Negative emotions such as anxiety and depression have received a lot of attention in the field of pain research. It is becoming apparent that other negative emotions, such as anger, fear and aggression may also be involved in the perception of pain (Quartana, Bounds, Yoon, Goodin Burns, 2010). Aggression is one of the negative emotions that have been suggested to be linked to swearing (Stephens Umland, 2011). Many studies have been conducted in the past on whether pain elicits aggression, but there has been little research into whether aggression as a trait has an effect on pain tolerance and pain perception. In a study conducted by Seguin, Pihl, Boulerice, Tremblay Harden (1996) adolescent boys were asked to take part in a pain tolerance task assessed via finger pressure pain. Trait aggression was recorded as stable, unstable or no history. The results suggested that boys classed as unstable aggressors displayed the lowest pain tolerance, whereas boys classed as stable aggressors displayed the highest pain tolerance. Another study found that male participants who displayed higher levels and frequency of aggression could endure longer periods of pain compared to males with lower levels of aggression (Niel, Hunnicut-Ferguson, Reidy, Martines Zeichner, 2007). This seems to suggest that aggression does, in some way, play a role in pain tolerance. The main issue arising from these studies is that they only included male participants. A more recent study looking at a sample of both males and females found no significant relationship between pain tolerance and trait aggression once the mens conformity to a masculine gender role had been controlled for (Reidy, Dimmick, MacDonald, Zeichner, 2009). These conflicting results highlight the need for further research into the role of trait aggression in the experience of pain alongside the effects of swearing and including both male and female participants. The amygdala has already been mentioned in connection with pain modulation, swearing and emotion however it has also been linked with trait aggression. In a recent study 20 volunteers underwent brain scans which revealed a significant negative correlation between trait aggression and amygdala volume (Matthies, Rusch, Weber, Lieb, Phillipsen, Tuescher et al., 2012). Due to this and the previous inconclusive research into the role of trait aggression and pain, a high/low trait aggression condition will be included in the current study to see if there is any interaction between trait aggression and swearing during the cold pressor task. The main aim of the current study is to try and replicate the results found by Stephens et al. (2009; 2011). A cold pressor task will be used as the noxious stimuli with swearing, gender and trait aggression being compared with regards to cold pressor latency. Heart rate will be recorded as in Stephens et al. (2009; 2011) but the current study will also record systolic and diastolic blood pressure. These physiological responses were not measured in the original studies on swearing and pain and would provide more evidence that the sympathetic nervous system is activated to a greater degree whilst swearing as well as giving more insight into the blood pressure and pain relationship (Helfer McCubbin, 2001; Poudevigne, OConner Pasley, 2002). Based on previous research several hypotheses were generated. In line with the findings of Stephens et al. (2009; 2011) it is hypothesised that cold pressor latency will be longer in the swearing condition compared to the non-swearing condition for males and females. It is also expected that physiological responses (systolic/diastolic blood pressure and heart rate) will be higher in the swearing condition compared to the non-swearing condition. Additionally, males are expected to withstand the noxious stimulus (cold pressor task) for longer than females across the swearing and non-swearing conditions. In line with Stephens et al. (2009), but not Stephens Umland (2011) it is hypothesised that females will display a greater increase in heart rate (and therefore systolic and diastolic blood pressure) in the swearing condition in comparison to the males. HypothesisIn line with Stephens et al., (2009; 2011):Cold pressor latency will be longer in the swearing condition compared to the non-swearing condition for males and females.Systolic blood pressure will be higher in the swearing condition compared to the non-swearing condition for males and females.Diastolic blood pressure will be higher in the swearing condition compared to the non-swearing condition for males and females.Heart rate will be higher in the swearing condition compared to the non-swearing condition for males and females.Overall males will withstand the noxious stimulus (cold pressor task) for longer than females across the swearing and the non-swearing conditions.In line with Stephens et al., (2009), but not Stephens Umland (2011):Females will display a greater increase in heart rate (and therefore systolic and diastolic blood pressure) in the swearing condition in comparison to the males.Due to the inconclusive research into the role of trait aggression and pain tol erance no specific hypothesis will be generated for this variable. Instead it will be examined whether trait aggression will have any effect on systolic blood pressure, diastolic blood pressure, heart rate and cold pressor latency across the swearing and non-swearing conditions and also whether there are any gender differences. METHOD DESIGN A 2 x 2 x 2 mixed subjects design was employed for this study. The between subjects factors were gender (male/female) and trait aggression (high/low). The within factor was swearing with all participants taking part in both the swearing and the non-swearing condition. The order of conditions (swearing/non-swearing) was counterbalanced for each participant. The dependent variables measured were systolic blood pressure (mmHg), diastolic blood pressure (mmHg), heart rate (BPM) and cold pressor latency (length of time participants kept their hand in the cold water in seconds). The cold pressor task was employed as the painful stimulus. To avoid demand effects participants were not informed of the true nature of the task until they were debriefed. PARTICIPANTS The participants consisted of 50 students attending various courses at the University of Central Lancashire. They were recruited using both opportunity sampling and through the research participation pool where students receive credit for taking part in research. Participation was entirely voluntary. There were 25 females and 25 males with ages ranging from 18 to 44 years. Mean age was 23.4 years (SD = 5.71). Participants were screened for existing heart conditions, high/low blood pressure and circulatory problems. No participants were excluded from the study on the basis of this screening. MATERIALS Prior to taking part in the study, participants were given a brief sheet (see Appendix 1 for brief) and screened using a health screening questionnaire provided by the University of Central Lancashire (see Appendix 2 for Health Screening Questionnaire). For the Cold Pressor Task a bucket filled with a mixture of cold water and ice was used. Prior to each task a thermometer was used to check the temperature was 0 °C. For baseline readings and between tasks a bucket containing room temperature water (25  °C) was used. Physiological readings were obtained using a LifeSource ® UA-767 Plus machine which measures both blood pressure (systolic and diastolic) and heart rate. Trait aggression was measured using a trait aggression questionnaire (Buss Perry, 1992). This questionnaire consists of 29 items which participants rank on a likert scale of one to five with one being not at all like you and five being completely like you. Examples of statements are; Once in a while I cant control the urge to strike another person and I tell my friends openly when I disagree with them. Within the questionnaire are four subscales which measure verbal aggression, physical aggression, hostility and anger. For the purposes of this study the overall trait aggression score was used where a higher score on the questionnaire equals a higher level of trait aggression. The questionnaire has been shown to have good internal consistency (ÃŽÂ ± = .89) as well as test-retest reliability (r = .80; Buss Perry, 1992). (See Appendix 3 for Trait Aggression Questionnaire). After completing the aggression questionnaire participants were made fully aware of the nature of the study th rough the debrief (see Appendix 4 for debrief). PROCEDURE For the task students individually attended a research laboratory on campus at the University of Central Lancashire. They were informed that the study would be looking into physiological responses to the cold pressor task and asked to complete a health screening questionnaire. Following this participants were asked to make themselves comfortable whilst the blood pressure/heart rate cuff was placed around their non-dominant arm before submerging their dominant hand up to the wrist in a bucket of room temperature water for three minutes. At the end of the three minutes a baseline blood pressure and heart rate reading were recorded. Participants were then asked for what swear word they would use if they were to bang their thumb with a hammer and also what word they would use to describe a chair. Whilst repeating their chosen word for either cursing or chair, participants submerged their dominant hand in the cold water. They were given the instruction to keep their hand in the water unti l it became too uncomfortable or painful. A time limit of three minutes was imposed due to safety reasons and 11 participants reached the limit in one or both conditions. During the task, heart rate and blood pressure were recorded every 30 seconds. Once they removed their hand they were asked to submerge it back in the bucket of room temperature water for three minutes. Following this participants were asked to repeat the initial cold pressor task, this time repeating the chosen word not used in the first condition. Order of conditions was counter-balanced for all participants. Following both cold pressor tasks participants were asked to complete the aggression questionnaire before being fully debriefed. The trait aggression questionnaires were scored and then a median split performed. Possible trait aggression scores range from 29 145. Participants in this study scored from 49 113 with a median of 69.5. Trait aggression was then split into high or low, with high being equal to, or more than 69.5, (n25) and low being less than 69.5 (n25). The research was conducted with the approval of the ethics committee at the University of Central Lancashire The research was conducted with the approval of the ethics committee at the University of Central LancashireRESULTS For the purpose of analysis, averages were taken of the systolic, diastolic and heart rate readings for male and female participants with high and low trait aggression in each condition (swearing/non-swearing). Cold pressor latency was recorded in seconds. the trait aggression questionnaires were scored and then a median split performed. Possible trait aggression scores range from 29 145. Participants in this study scored from 49 113 with a median of 69.5. Trait aggression was then split into high or low, with high being equal to, or more than 69.5, (n25) and low being less than 69.5 (n25). (For raw data refer to Appendix 5) The effects of swearing/aggression on systolic blood pressure during the cold pressor task Systolic blood pressure (mmHg) was recorded during the cold pressor task. Table 1 shows the means and standard deviations of systolic blood pressure during the swearing and non-swearing conditions for high/low trait aggressive males and females. Table 1: Means (and standard deviations) of Systolic Blood Pressure (mmHg) across swearing/non-swearing conditions for high/low trait aggressive males/females. HIGH AGGRESSION LOW AGGRESSION TOTAL SWEARING MALE 125.24 (20.95) 129.21 (16.05) 127.15 (18.48) FEMALE 123.31 (12.45) 119.81 (11.65) 121.49 (11.92) TOTAL 124.31 (17.07) 124.32 (14.45) 124.32 (11.92) NON SWEARING MALE 121.45 (16.46) 129.48 (19.54) 125.30 (18.09) FEMALE 119.33 (13.77) 116.44 (11.28) 117.82 (12.36) TOTAL 120.43 (14.95) 122.70 (16.82) 121.56 (15.79) A 2 (trait aggression: high/low) x 2 (gender: male/female) x 2 (swearing/non-swearing) mixed subjects factorial ANOVA revealed no significant main effect of swearing condition on systolic blood pressure (F(1,46) = 1.57, p = 0.217, Eta ² = 0.033). There was a non-significant main effect of gender (F(1,46) = 2.95, p = 0.093, Eta ² = 0.060) and a non-significant main effect of trait aggression (F(1,46) = 0.13, p = 0.718, Eta ² = 0.003). In addition, the interaction between swearing and trait aggression showed no significance (F(1,46) = 0.29, p = 0.593, Eta ² = 0.006). The interaction between swearing and gender was non-significant (F(1,46) = 0.19, p = 0.662, Eta ² = 0.004) as was the interaction between gender and trait aggression (F(1,46) = 1.42, p = 0.240, Eta ² = 0.030). Overall there was no significant 3-way interaction between swearing, gender and trait aggression (F(1,46) = 0.16, p = 0.691, Eta ² = 0.003). (For analysis output on systolic blood pressure see Appendix 6). The Effect of swearing/aggression on diastolic blood pressure during the cold pressor task Diastolic blood pressure (mmHg) was recorded during the cold pressor task. Table 2 shows the means and standard deviations of diastolic blood pressure during the swearing and non-swearing conditions for high/low trait aggressive males and females. Table 2: Means (and standard deviations) of Diastolic Blood Pressure (mmHg) across swearing/non-swearing conditions for high/low trait aggressive males/females. HIGH AGGRESSION LOW AGGRESSION TOTAL SWEARING MALE 78.73 (17.66) 87.37 (12.75) 82.88 (15.81) FEMALE 85.63 (9.85) 79.50 (16.37) 82.44 (13.72) TOTAL 82.04 (14.58) 83.28 (14.99) 82.66 (14.65) NON SWEARING MALE 80.56 (13.05) 86.24 (13.05) 82.88 (15.81) FEMALE 85.21 (8.81) 85.74 (10.06) 85.49 (9.29) TOTAL 82.79 (11.24) 85.98 (11.78) 84.39 (11.51) A 2 (trait aggression: high/low) x 2 (gender: male/female) x 2 (swearing/non-swearing) mixed subjects factorial ANOVA revealed no significant main effect of swearing condition on diastolic blood pressure (F(1,46) = 0.65, p = 0.425, Eta ² = 0.014). There was a non-significant main effect of gender (F(1,46) = 0.07, p = 0.801, Eta ² = 0.001) and a non-significant main effect of trait aggression (F(1,46) = 0.48, p = 0.491, Eta ² = 0.010). In addition the interaction between swearing and trait aggression showed no significance (F(1,46) = 0.21, p = 0.651, Eta ² = 0.004). The interaction between swearing and gender was non-significant (F(1,46) = 0.40, p = 0.531, Eta ² = 0.009) as was the interaction between gender and trait aggression (F(1,46) = 2.51, p = 0.120, Eta ² = 0.030). Overall there was no significant 3-way interaction between swearing, gender and trait aggression (F(1,46) = 1.41, p = 0.241, Eta ² = 0.030). (For analysis output on diastolic blood pressure see Appendix 7). The Effect of swearing/aggression on heart rate during the cold pressor task Heart rate (BPM) was recorded during the cold pressor task. Table 3 shows the means and standard deviations of heart rate during the swearing and non-swearing conditions for high/low trait aggressive males and females. Table 3: Means (and standard deviations) of heart rate (bpm) across swearing/non-swearing conditions for high/low trait aggressive males/females. HIGH AGGRESSION LOW AGGRESSION TOTAL SWEARING MALE 83.79 (11.45) 81.93 (15.86) 82.90 (13.48) FEMALE 92.10 (16.79) 87.34 (16.14) 86.92 (16.29) TOTAL 87.78 (14.59) 84.74 (15.91) 86.26 (15.19) NON SWEARING MALE 84.57 (20.16) 84.91 (16.13) 84.73 (17.96) FEMALE 89.88 (12.40) 85.17 (16.42) 87.43 (14.53) TOTAL 87.12 (16.76) 85.04 (15.94) 86.08 (16.22) A 2 (trait aggression: high/low) x 2 (gender: male/female) x 2 (swearing/non-swearing) mixed subjects factorial ANOVA revealed no significant main effect of swearing condition on heart rate (F(1,46) = 0.01, p = 0.934, Eta ² = .000). There was a non-significant main effect of gender (F(1,46) = 1.40, p = 0.243, Eta ² = 0.030) and a non-significant main effect of trait aggression (F(1,46) = 0.46, p = 0.503, Eta ² = 0.010). In addition the interaction between swearing and trait aggression showed no significance (F(1,46) = 0.09, p = 0.770, Eta ² = 0.002). The interaction between swearing and gender was non-significant (F(1,46) = 1.14, p = 0.292, Eta ² = 0.024) as was the interaction between gender and trait aggression (F(1,46) = 0.24, p = 0.628, Eta ² = 0.005). Overall there was no significant 3-way interaction between swearing, gender and trait aggression (F(1,46) = 0.08, p = 0.780, Eta ² = 0.002). (For analysis output on heart rate see Appendix 8). The Effect of swearing/aggression on cold pressor latency during the cold pressor task Cold pressor latency (the length of time participants kept their hand in the ice water) was recorded in seconds. Table 4 shows the means and standard deviations of cold pressor

Tuesday, November 12, 2019

Critical Analysis of Tuesdays with Morrie by Mitch Albom Essay

Critical Analysis of Tuesdays with Morrie by Mitch Albom Tuesdays with Morrie, written by Mitch Albom, is a story of the love between a man and his college professor, Morrie Schwartz. This true story captures the compassion and wisdom of a man who only knew good in his heart and lived his life to the fullest up until the very last breath of his happily fulfilled life. When Mitch learned of Morrie’s illness, the began the last class of Morrie’s life together and together tried to uncover â€Å"The Meaning of Life.† These meetings included discussions on everything from the world when you enter it to the world when you say goodbye. Morrie Schwartz was a man of great wisdom who loved and enjoyed to see and experience simplicity in life, something beyond life’s most challenging and unanswered mysteries. Morrie was a one of a kind teacher who taught Mitch about the most important thing anyone can ever learn: life. He taught Mitch about his culture, about trust, and perhaps most importantly, about how to live. One lesson Morrie teaches Mitch is about the view his culture has and how we, not only Mitch but also the rest of the world, should not believe what they say. Morrie tells Mitch: â€Å"Take my condition. The things I am supposed to be embarrassed about now — not being able to walk, not being able to wipe my ass, waking up some mornings wanting to cry — there is nothing innately embarrassing about them. It's the same for women not being thin enough, or men not being rich enough. It's just what our culture would have you believe. Don't believe it.† Morrie speaks these words of advice to Mitch during their eleventh Tuesday together, when they talk specifically about culture. Gradually, Morrie has come to accept his physical handicaps, just as he has come to accept his impending death. He complains that the culture is wrong to deem natural physical need as socially embarrassing, and thus he refuses to believe that his handicaps are shameful. In rejecting the values of the popular culture, Morrie creates his own set of customs, which accommodate the physical shortcomings popular culture finds disgraceful and embarrassing. As Morrie sees it, popular culture is a dictator under which the human community must suffer. He has already suffered enough from his disease, and does not see why he ... ...s that one must accept the possibility of one's own death before he can truly appreciate what he has on earth, as the sobering awareness that one day, it will all be out of reach, prompts the urge to appreciate and value what one can have only for a limited period of time, and to use every moment of that time doing something that one will not regret when the bird sings its last note. Morrie’s messages about life in this book were not solely directed fro Mitch; they are meant for anyone who is willing to take the time to listen. For me, there is not only one thing I learned from Morrie. I learned that I should not take life for granted because you never know when it will be over. Even though I have heard it many times I never really believed that what the media says is not necessarily true, until I read this book. Finally, I learned that love and compassion, not only for others, but also for oneself are essential in living a happy life. It does not matter if someone is rich, or if they are poor for that matter. The truth is that as long as you lived your life as best you could, you learned from your mistakes, and you are happy with yourself, then you lead a fulfilling life. Critical Analysis of Tuesdays with Morrie by Mitch Albom Essay Critical Analysis of Tuesdays with Morrie by Mitch Albom Tuesdays with Morrie, written by Mitch Albom, is a story of the love between a man and his college professor, Morrie Schwartz. This true story captures the compassion and wisdom of a man who only knew good in his heart and lived his life to the fullest up until the very last breath of his happily fulfilled life. When Mitch learned of Morrie’s illness, the began the last class of Morrie’s life together and together tried to uncover â€Å"The Meaning of Life.† These meetings included discussions on everything from the world when you enter it to the world when you say goodbye. Morrie Schwartz was a man of great wisdom who loved and enjoyed to see and experience simplicity in life, something beyond life’s most challenging and unanswered mysteries. Morrie was a one of a kind teacher who taught Mitch about the most important thing anyone can ever learn: life. He taught Mitch about his culture, about trust, and perhaps most importantly, about how to live. One lesson Morrie teaches Mitch is about the view his culture has and how we, not only Mitch but also the rest of the world, should not believe what they say. Morrie tells Mitch: â€Å"Take my condition. The things I am supposed to be embarrassed about now — not being able to walk, not being able to wipe my ass, waking up some mornings wanting to cry — there is nothing innately embarrassing about them. It's the same for women not being thin enough, or men not being rich enough. It's just what our culture would have you believe. Don't believe it.† Morrie speaks these words of advice to Mitch during their eleventh Tuesday together, when they talk specifically about culture. Gradually, Morrie has come to accept his physical handicaps, just as he has come to accept his impending death. He complains that the culture is wrong to deem natural physical need as socially embarrassing, and thus he refuses to believe that his handicaps are shameful. In rejecting the values of the popular culture, Morrie creates his own set of customs, which accommodate the physical shortcomings popular culture finds disgraceful and embarrassing. As Morrie sees it, popular culture is a dictator under which the human community must suffer. He has already suffered enough from his disease, and does not see why he ... ...s that one must accept the possibility of one's own death before he can truly appreciate what he has on earth, as the sobering awareness that one day, it will all be out of reach, prompts the urge to appreciate and value what one can have only for a limited period of time, and to use every moment of that time doing something that one will not regret when the bird sings its last note. Morrie’s messages about life in this book were not solely directed fro Mitch; they are meant for anyone who is willing to take the time to listen. For me, there is not only one thing I learned from Morrie. I learned that I should not take life for granted because you never know when it will be over. Even though I have heard it many times I never really believed that what the media says is not necessarily true, until I read this book. Finally, I learned that love and compassion, not only for others, but also for oneself are essential in living a happy life. It does not matter if someone is rich, or if they are poor for that matter. The truth is that as long as you lived your life as best you could, you learned from your mistakes, and you are happy with yourself, then you lead a fulfilling life.

Sunday, November 10, 2019

Gagne’s Eight Distinctive Types of Learning

To complete this assignment, you will need to fill in the following boxes:1. In the first box you will identify one of Gagne’s Eight Distinctive Types of Learning. 2. In the next box you will provide a description of the Learning Type you identified. 3. In the last box you will discuss how this Learning Type does or does not apply to you and your learning. 4. Repeat steps until all Eight of Gagne’s Distinctive Types of Learning are identified, described, and discussed. Each description and discussion should be substantive and requires a minimum of 3 sentences per response.Save this document and type directly onto the document and into the boxes. The boxes will expand to accommodate what you write. Submit as an attachment to the appropriate drop box.Gagne’s Eight Distinctive Types of Learning Description of the Learning TypeDiscuss how this does or does not apply to you and your learning Signal learning(p.79)An individual learns to make a general, diffuse response to a signal. This is the classic conditioned response of Pavlov. Thus meaning an emotional response. (p.79) Signal learning does apply to me because I do more times than none respond in an emotional state. I respond in a way of how I am feeling at any given time. If I am upset, I would answer in a aggressive way.Stimulus-response learning (p.79)The learner acquires a precise response to a discriminated stimulus. What is learned is a connection Thorndike) or a discriminated operant (skinner), sometimes called an instrumental response (Kimble). This meaning, learning is voluntary controlled, it’s a desire. (p.79) Stimulus-response learning applies to me because I am always willing to learn. Life is all about learning new things and that’s why I am back in school because I need better in my life and the only way to get better is make choices to learn more. I  make the choices to learn.Chaining (p.79)What is acquired is a chain of two or more stimulus-response connectio ns. The conditions for such learning have been described by Skinner and others. It’s a linked sequence. (p.79) Chaining applies to my learning because you must get all the necessary information to help with the things you have learned in my life. Learning is like steps and some are linked together and others may not be. I learn the way that is best for me.Verbal association (p.79)Is the learning of chains that are verbal; Basically, the conditions resemble those for other (motor) chains. However, the presence of language in the human being makes this a special type because internal links may be selected from the individual’s previously learned repertoire of language. (p.79) Verbal association does not really pertain to me because I am more a hands on person. I like to see what I am learning instead of hearing it. I feel I learn better if I have an illustration to reference back to. Multiple discrimination (p.79)The individual learns to make different identifying respon ses to as many different stimuli, which may resemble each other in physical appearance to a greater or lesser degree. Responses to a series of similar stimuli that differ in a systematic way. (p.79) Multiple discrimination does not really apply to me because, if I’m understanding it right it would distract me with learning multiple things at the same time. I like to learn one thing then move on to the next so I don’t forget what I learned. Concept learning (p.79)The learner acquires a capability to make a common response to a class of stimuli that may differ from each other widely in physical appearance. He or she is able to make a response that identifies an entire class of objects or events. It forms the basic of the ability to generalize, classify. (p.79) Concept learning does apply to me, I am always wanting more out of learning. I feel developing and having the knowledge of many things is a great benefit  to have throughout life. Learning new skills is important . Principle learning (p.79)In simplest terms, a principle is a chain of two or more concepts. It functions to control behavior in the manner suggested by a verbalized rule of the form. â€Å"If A, then B,† which, of course, may also be learned as type 4. (p.79) Principle learning does apply to me because In my current job I just became supervisor of my shift. Principle learning allows me to know the rules are different, yet it still allows me to adapt to the all the rules and perform my job. Problem solving (p.79)Problem solving is a kind of learning that requires the internal events usually called thinking. Two or more previously acquired principles are somehow combined to produce a new capability that can be shown to depend on a â€Å"higher-order† principle. (p.79) Problem solving defiantly applies to me. I am a brain stormer and I like to have a set idea of what each situation will bring. I like to make sure each situation is resolved and taken care of in a timely manner. As a supervisor, problem solving is on my job description.

Friday, November 8, 2019

buy custom Employment Law essay

buy custom Employment Law essay Employment law also referred to as labor law governs the relationship between an employer and employee or unions and employers. It usually states the rights of the employee embedded in the employment contract. Employment law is integral in social and economic development in any country. It is instrumental in determining the wage, working hours, benefits, safety and health, anti-discrimination and employment termination conditions. Employment Contract The similarity of the employment contract in any country is that it states rights and obligations of the worker and the employer. At the time of hiring, the employee should be provided with a written document of the essential terms, of which he must give consent. The contract states the minimum wage that the worker will be paid per hour. The worker will consent to the wages if they are enough for him. Minimum wages vary from one country to another and also from one job to another (Courtney 2007). The employers cannot pay the employees a wage less than the minimum wage in a country, but he can pay him an amount more than it according to the tasks performed at the work place. Minimum wage laws are usually a result of bargaining between the unions and employers and are usually at par with the economic development and living costs in a country. Another issue governed by the employment contract; is working hours. The terms and conditions of the contract will state the working hours of the employee. In the modern world, where different issues require the attention of the employee some organizations have embraced flextime. Flextime is that the employee can work at times he is comfortable. The working hours will be stated, and other issues like overtime addressed in the employment contract. The employee will be paid for all the overtime he works. During the industrial revolution days, working days had about 16-15 hours a day. Legislation has reduced it to 14 hours and today the working day is normally between 8 to 9 hours a day. After the normal working hours are finished, the extra hours worked by the employee are considered overtime and the employer must compensate him accordingly. It also governs the health and safety of the worker at the working place. The employer should make the working place as safe as possible. The act states the standards to which the employer must adhere to ensuring the safety of the worker. Employeesalso have a right to be insured against harm to him in the course of work. The factory safety act requires employers to make the working environment as safe as possible. He should also ensure proper ventilation, proper fire exits and fire fighting equipments, clean environment and access to facilities at the work place. Various legislations to ensure proper health of the workers, and safetyin theirwork places such as in mines and the general work environment have been initiated to protect the worker. It also states the leaves from work that the employee will have. The contract states the number of times the employee can access the leaves in a year. The worker may take a maternity leave of which will last for the time agreed with the employer. Other workers may access the leaves once or twice a year as embedded in the employment contract. The types of leaves the employee may access include paternity leave, annual leave, sick leave and public holidays of the country. The worker may be given full pay during the leave or paid according to the agreed conditions. Maternity leave to the worker is also an issue in the employment law. The period and number of times the worker can access this leave is set by the employer. Racial or sexist discrimination policies are addressed in the employment contract. Discrimination of any sort is illegal at the work place. It is also morally unacceptable to subject employees to discrimination of any kind. In the terms and conditions of the employment contract, the employee must be assured of a discrimination free working environment. Mechanisms should be put in place to ensure those in authority do not discriminate against the employees, either racially or through sexual orientation. Promotion and allocation of tasks should be allocated fairly to ensure the satisfaction of every worker. Other issues addressed in the employment contract include contract termination conditions. It states the procedure for laying off workers. Employees should be paid severance pay for a stated number of days after termination of his contract. Termination may be due to completion of the contract or laying off by the firm to meet its objectives of cutting costs or any other objective. The ease with which an employer can fire and hire employees is determined by the employment contract. Other issues addressed is child labour, right of workers to join trade unions, join strikes and boycotts, workplaace involvement and other issues relating to the employee and employer relationship. It also governs the behavior of the employee in the course of his work. He must perform his work to a standard required to the employer. Employers are not allowed to hire people under the age of 18. They should also grant employees the right to join unions and sometimes allow them join strikes. The duties of the employee should be clearly stated to avoid conflicts at the work place. The types of employment contracts are the permanent employment contract and the fixed term employment contract. They are similar only that the fixed term employment contract states the starting date and ending date of the contract. They may choose to renew the contract or not. The other features are similar in that the employer offers the prospective employee the contract, and he signs it if the terms and conditions are favorable to him. Permanent employment contract can only be terminated if the worker does not suit the needs of the business anymore, or the firm wants to cut costs or any other reason. The worker has the right to severance pay for a number of days that differ from one country to another. Since the industrial revolution, various legislative authorities have attempted to streamline the sector. Various acts touching on issues as employee safety and health, working hours, child labor, minimum wages and other labor issues have been put in place. One such act is the employment rights act of 1996 in the United Kingdom and the New Zealand employment relations act 2000. Every country strives to regulate the relationship between the worker and the employer by using the legislative tools. From time to time legislation is needed to govern the terms between the employer and employee as circumstances keep on changing. In relation to these changes in circumstances and situation, the legislative bodies should devise strategies to keep the employment laws up to date. Conclusion The employment contract is an important document governing the relationship between the employee and employer. It determines the input of the worker at work while ensuring him a safe working environment. Employment law in any country is crucial as it governs the interests of both parties, who are, the worker and employer. Continuous revision on the employment terms and conditions should be done to ensure it is up to date to economic conditions in a country. Buy custom Employment Law essay

Wednesday, November 6, 2019

Hamlet Essays - Characters In Hamlet, Prince Hamlet, King Claudius

Hamlet Essays - Characters In Hamlet, Prince Hamlet, King Claudius Hamlet In the first three acts of the play Hamlet, King Claudius go through a subtle, but defined change in character. Claudius role in the play begins as the newly corrinated king of Denmark. The former king, King Hamlet, was poisoned by his brother, Claudius, while he was asleep. Claudius, however, made it known to everyone that the king died of a snakebite in the garden, and thus no one knew of the murder that had just taken place making his murder the perfect crime. The only problem that Claudius must deal with now is his conscience. After Claudius commits the deed of killing King Hamlet, he almost immediately marries Hamlet's wife, Queen Gertrude. Claudius also gains a new son, his former nephew Hamlet, the son of King Hamlet. Young Hamlet is very displeased with his mother's hasty marriage of Claudius and is angered by this incest. Hamlet has a deep attraction for his mother which goes beyond the traditional, mother-son relationship. At this point in the play, Hamlet does not know that Claudius has murdered his father, but he dislikes him anyway. Claudius is not a bad king, which is demonstrated by his handling of the situation between Young Fortinbras and Denmark, but he is not extremely popular with the people and has brought back the obnoxious custom of firing the cannons whenever the king takes a drink. Claudius' conscience, here is non-existent. After the ghost of the dead King Hamlet tells Hamlet to avenge his murder, Hamlet has a reason to truly hate Claudius. From this point on in the play, there is definitely friction between the two. When Claudius offers Hamlet the throne after he dies, Hamlet acts apathetic as if the rule of Denmark was, but a mere trifle. Hamlet enters a deep depression which the king and others, see as madness. First they think that Hamlet is lovesick over Polonius' daughter, Ophelia, but after the king spies on Hamlet and Ophelia in conversation, he comes to the conclusion that Hamlet is mad, a threat to his rule, and must be sent to England to be executed. This is a sign of the king's uneasiness over the mettle of Hamlet's anger which is directed towards him. The last thing that Claudius wants is for Hamlet to be unhappy with him, in fear that Hamlet will overthrow him, discover the murder, or possibly kill him. The king becomes increasingly nervous as time passes, making him a bit paranoid over Hamlet. By the beginning of Act III, Hamlet is almost ready to kill Claudius, but he still needs more proof that Claudius killed his father, and he also wants to put off the murder because he is a bit of a coward. Claudius is beginning to lose his composure. Hamlet decides to set a trap for him in the form of a play. The subject of the play is the murder of a king by his brother who, in turn, marries the king's wife. The plot of the play is strikingly similar to the circumstances of King Hamlet's murder, which strikes a disharmonious chord in the conscience of Claudius. In the middle of the play during the murder scene, Claudius gets up and begs for the play to stop so that he can get some air. Hamlet is very angered by this because it confirms that Claudius did kill his father. Later that night, Claudius prays to god to forgive him for his sins, but he is not ready to give up his new crown and his new wife. Guilt has begun to cloud over Claudius' thoughts, and it will indeed drive him to the brink of insanity and beyond. Hamlet spies Claudius, praying with his back turned and on his knees, but he passes up the opportunity to kill the monarch with the excuse of not wanting to accidentally send Claudius to Heaven. The development of Claudius' guilt is a gradual transformation. This metamorphosis will come to a head later in the play. The guilt though, has already begun to affect the actions of Claudius in his everyday life, by transforming a normal night out to the theater into a devastating insight into his own life. Hamlet, although he

Sunday, November 3, 2019

Pricing - New Product Development Essay Example | Topics and Well Written Essays - 3500 words

Pricing - New Product Development - Essay Example Analysis of design and technical features of the product are essential part of product development and would be required in price evaluation period. The challenge is to engage with the competitors and meet the market in effective and deliberate way. In the longer run, the aim is to build a relationship with British Petroleum in order to meet the primary objective of market capturing. This will introduce the eco bins in UK market in a good aspect of time and make it available for the new users. In pricing objective, the company should go with market penetration tactics, which would be achieved by a strong promotional campaign. Setting discount package is a good idea and in-fact a perfect idea to begin with. The need would be to meet the competition in the very first phase of the business. 1. Pricing Objective Pricing is the primary function of a business, which associates with the rest of the functions in a considerable way. It is a process of product development, product enrichment a nd promotion respectively. In a business organization, pricing is a central function and if it goes on successfully, the rest of the business is with parallel results (Lan 2006). Pricing is the main element of marketing and holds the major role in developing a marketing mix strategy. ... For a new product to be launched, it is necessary that the product meet the needs and wants of the customers, this is how new buyers could be attracted, and the product will penetrate in the starting aspect of time (Kotler and Armstrong 2008). Primary objective would be to penetrate the market and develop all possible tactics to add value to the product. This would require a profitable pricing scheme which can deliver a plan set for achieving the objective. Deploying the starting promotional campaign at every site of launch would be part of the plan. It is necessary that 4Ps of Product, Price, Place and Promotion are in a stepwise order and implicated in the right direction (Moore and Pareek 2010). In the longer run, the secondary objective would be to stabilize the position of the company with a good reputation of available bins for the users. This will take time, but once a right price is obtained for the eco bins, the longer run objective would be achievable. Developing customer r elationship and adding value to the product is part of the plan and should be focused at every step to develop repute for the company. This would require a marketing mix strategy in which customer’s perception and response are in the consideration. On the parallel side, competitors should also be focused and see how the company can sustain its position in the UK market arena. 2. Pricing decision Setting the right price in terms of value, profitability and customer’s perception are essential features of a pricing decision (Oxenfeldt 1973). In the start, the aim is to develop a positive customer perception towards such eco friendly recycling bins, which would be

Friday, November 1, 2019

Failures in Scope Control when Developing a Web Portal for EBazar.com Essay

Failures in Scope Control when Developing a Web Portal for EBazar.com - Essay Example Problems have emerged, however, that have not allowed the projects to progress smoothly into phases of development that are needed to stay current and continue to evolve in relationship to trends and competition. The problem of scope has been determined to be the primary issue in developing IT projects for the firm, scope creep being a serious issue as every project for IT expansion has experienced change that comes from allowing individual departments the ability to add to the project in ways that lay decidedly outside of their original scope. The following report discusses how scope and the consequences of scope in relationship to time and cost are relevant to the efficient development of projects under the project manager for the firm. Without developing good practices in quality project management in relationship to defining and maintaining scope, the past problems will continue to plague future projects for EBazar.com and the position of project manager will be operating at a lo wer level of quality that is needed to serve the needs of the project. 2. Web-Portal Project A web portal is defined as a way for business to create a consistency in how their site operates, providing for procedures that use multiple applications and databases which would not otherwise be able to be tied together. Web portals are classified generally in two different states: either horizontal or vertical. A horizontal portal provides for several entities to be tied together within the website space. A vertical portal, which can also be termed a ‘vortal’, is specific entry into information that is relevant to a set of related topics, or even just one specific topic. This can also be defined by the concept of the vertical information portal (VIP) which will provide news and editorial content, publications, and e-commerce together through the use of dynamic multi-media applications which include blogging and social networking (Lazar 2001, p. 4). The purpose of creating a w eb portal is to allow a user to have multiple accesses to the site through a single sign-in function. Aggregation of content is an important part of the efficiency with which a website works, which is essential for an e-commerce operation. Through designing this portal for EBazar.com, the gap between the company and the consumer will be reduced, allowing smoother operations to produce higher firm performance (Al Zabar 2008, p. 12). 2.1Ready Made Versus Custom Design One of the most important problems to be addressed in creating a web portal is in making sure that it provides control of access to data that is presented available to the consumer. The heart of control for a web portal is the ability to customize the use of widgets so that content users can create customization without compromising speed and security. When using ASP.NET, as an example, the default page allows widgets to be added and subtracted without having to refresh (Al Zabar 2008, p. 12). Capacities to use ready-mad e software in order to create the portal that was needed for EBazar.com was discarded in favour of customizing the project so that it would reflect the unique nature of the business. This required an extensive project in which the scope of the project was initially limited through the current definitions of the web parts